Our NorthEast Florida Proven Home Selling System

Our innovative Home Selling System was developed to provide our clients in Selling their NorthEast Florida Home with a consistent and proven method to prepare their homes for sale, price their homes appropriately, and get the word out to as many prospective buyers as possible. The goal of this guide is to help you learn how to sell your home quicker and for a higher price.

1. Price

The most important step in selling your home is pricing it correctly from the onset. Its a well known fact that overpriced homes take longer to sell and usually sell for a lower price. Since the majority of your showings will occur in the first 30 days on the market it is crucial that your initial list price matches buyer expectations. We use an advanced market analysis approach to build a comprehensive report that will accurately determine the optimal list price for your home. You can request a detailed market analysis of your home.

2. Condition

Selling your home is a lot like going to the prom. You have to look good, smell good and be available! In order to get top dollar for your home you have to make your home look its best. We help you identify and prioritize repairs and improvements that will provide the best return on your investment. Before your home goes on the market, we offer home staging to make every room in your home look its best. We strongly recommend to not make repairs/improvements before consulting with our team.

3. Marketing

Our Strategic Marketing Plan was developed & is continuously improved upon to get your home in front of as many potential buyers as possible. Our reach is so extensive because we invest heavily in web, social networking, email, direct mail, television and print campaigns that feature our listings in all the places where buyers are looking. When you hire us to sell your home, we will identify your ideal buyer and then develop and implement a tailored home marketing program designed to reach them.

4. Negotiate

Successfully negotiating a real estate contract is more than a matter of luck or natural talent. When you receive an offer, having an agent with a proven track record of bringing buyers and sellers together can make a huge impact on your final sales price. The purchase price & initial terms are just the beginning of negotiations. Our home listing specialists are skilled negotiators who can help you get to the highest price a potential buyer is willing to pay, as well as the best terms, shortest contingencies, fewest repairs and lowest closing costs. Rather than approaching negotiations from an adversarial winner-take-all perspective, our agents focus on your top priorities and strive to keep emotions from over-running the process.

5. Close

While your NorthEast Florida home is on the market we will provide weekly status reports that show your top prospects, summary of feedback from your showings, a review of completed and planned marketing activities, a full report of similar homes that hit the market, go under contract or close, and any recommended adjustments to course. Once your home goes under contract we use our sophisticated online transaction management system and our Client Concierge to make sure the buyers, title company, buyers lender and their agent, follow through with their contractual obligations in a timely manner.